When you talk about the beauty of Sardinia, you don't know but where to start: The sea, the coast, its cities, archaeological areas, food and wine... For us at Marinedi it is natural to think of the sea because Sardinia is the Island par excellence; from the sea the Phoenicians landed and from the sea still today the majority of visitors arrive." Renato Marconi, president of Marinedi, Italy's first marina network, knows Sardinia well because the marinas of Villasimius, Cagliari and Teulada are part of it. "For now we have concentrated our presence in the south of the island, respecting one of our rules, keeping the mesh of the network tight and making our marinas easily accessible." A choice rewarded by the results: +55% in transits and +18% in overall berth turnover. "In our marinas in Sardinia, we have achieved an excellent balance between service excellence and economic management."
Quality, transparency, and customer loyalty are the ingredients the Marinedì Group has put in its recipe; the rest has been done by the recovery of a market that is revitalizing nautical tourism and an economy that seemed to have been lost. The Marinedì Group was born in 2013 and its current portfolio is 11 marinas. A number destined to grow by the end of this year with the awarding of the Trapani concession and other facilities in Italy and abroad with investments that will allow within three years to triple the value of the current network. Unlike others, Marinedi manages draws and develops facilities that it owns (100% or in equity).
"In our marinas we guarantee real excellence, which does not differ from one port to another, and here in Sardinia we have confirmation of this. Although with different structural characteristics Villasimius, Cagliari and Teulada have in quality a common denominator. Here, too, we have brought our "good management" with clear and transparent rates (vat included), pun- tual care even in the details, efficient equipment and a culture of hospitality that satisfies even the most demanding shipowners' requests, bringing us in line with the best international standards." Again, the figure lends credence to Marinedi's "service culture," which has recorded a +150% increase in the attendance of foreign yachts many of which are permanent residents.
"In Sardinia, our marinas are managed by extraordinary professionals who have embraced our philosophy and today are reaping the benefits of a management that enjoys the synergies and centrality of certain functions guaranteed by the Group, allowing them to focus entirely on services and constant improvement." Improvement for Marinedi also means initiatives aimed at sustainability, and in this case, some of the ports in the network are winning important awards, as demonstrated by the Award for the Ecologically Virtuous Port recognized by the National Consortium for Collection and Recycling together with Legambiente and Touring Club Italiano, won in 2015 by Marina di Villasimius. The theme of sustainability is one of the central points in the present and future of the Group, which includes the efficiency of facilities and services, optimization of space, time and investments in a system where technology and innovation are the drivers of a new SMART-type productivity.
Between Villasimius, Cagliari, and Marina di Teulada, more than 1100 boats with to lengths up to 60m are accommodated, with promotions that exceed the summer season and offer services at very attractive costs for wintertime stationing.
Marina di Villasimius is one of the flagships of the Marconi Group. It hosts an international clientele thanks to the extraordinary variety and quality of its services, which also allow the organization of fascinating events and initiatives (as was the GC32 Racing Tour).
Marina di Teulada joined the group in 2012, and from the beginning it has combined the quality and breadth of its services with a focus on enhancing the natural and tourist heritage of the surrounding area while expanding the economic potential of the induced activities.
For the Marina of Cagliari, the matter is a bit different because it is a city marina where one moors a few meters from the city center in placid waters and in an extraordinary setting where the roots go back into history. It goes back to the time of the Phoenicians and continues along the commercial development of the Mediterranean during the Kingdom of Sardinia, the Italian Risorgimento, and the post-war reconstruction that connected the Sardinian capital with the sea in an even more visceral way.
Marketing & Sales Management
MARINEDI GROUP
Source: MF - ItaliaOggi.it
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